LOVE WOOL Campaign

Authenticity was very important for us when we were briefed on launching the LOVE WOOL campaign. Creatively, we set out to demonstrate a commitment from Jeanswest to traceability, so the idea of sourcing from ‘home’ had to be real.

Aware that great retail requires more than just fashion pictures, we found and engaged a campaign ‘face’ whose family own one of the great Merino studs in central NSW.

The campaign in partnership with The Woolmark Company, was shot at Benangaroo Station, owned and operated by Michael Field – a fourth generation wool grower. And we cast his daughter, international model Stephanie Field. After moving to NYC two years ago, Stephanie has walked the runways at Paris Fashion Week and represented brands including Celine and Valentino.

Our brand story was her own personal story, giving greater meaning to the customer experience.


‘LOVE WOOL’ Jeanswest AW/2016 in collaboration with Woolmark Media Shot


A major brand campaign including online, social, instore, magazine and outdoor


Benangaroo Merino Station, Jugiong NSW

Sunday Style

Some of us at Pencil&Pixel are Sydney-based, but hark from Melbourne. The others are Melbourne-based, but hang in Sydney. It’s the changing nature of business and bridging the cities seems to work well for us.

Andrew Henderson has developed a reputation for creative travel tips and shared a few recently with Sunday Style.


Sunday Style


Andrew Henderson,
Creative Partner – Pencil&Pixel

New Digs

In Melbourne, we’ve found a new place to sharpen our pencils. The fact that the warehouse space was right in the heart of the ‘old ragtrade’ hub of Melbourne was appealing to us. In the centre of everything Flinders Lane has to offer, our neighbours include independent art galleries, and great eateries like Chin Chin and Supernormal.

The building itself is the former Bank of New South Wales, with enormous charm including the birdcage lift. We’re loving it and have deliberately created an office environment that feels more home than work. A relaxed place to welcome clients, and one that the team can feel inspired by.

Drop in if you’re in the area. We’d love to show you around. Enter the side door in Olivers Lane.

Pencil & Pixel
Level 1. 137 Flinders Lane,
Melbourne 3000

The Wayside Chapel

We are very proud to support (pro-bono), The Wayside Chapel, Kings Cross – Sydney in the creation and publication of a high-end illustrated coffee table book titled ‘WAYSIDE’ by Reverend Graham Long.

Designed by Andrew Henderson, and produced by Pencil&Pixel, this forthcoming book (Nov, 2016) is published in partnership with NewSouth Books and shot in collaboration with acclaimed Sydney photographer Gary Heery. WAYSIDE has had enormous support from across the community and ‘WAYSIDE’ features the The Prime Minister Malcolm Turnbull and Mrs. Turnbull, The Governor of NSW, Kylie Kwong, Reg Mombassa, David Wenham and Dick Smith among many.

Henderson says: “this book was a joyful experience from the beginning to end. An opportunity to celebrate the best of Kings Cross and the incredible work of Wayside. The book is the written and visual narrative as life intersects ‘love & hate’, ‘have & have-not’, ‘housed & homeless’. A helicopter view the records the junction of community and those that rely on Wayside for survival and support”.


‘WAYSIDE’ by Reverend Graham Long. Photographer by Gary Heery. Designed by Andrew Henderson. Produced by Pencil&Pixel. Published by NewSouth Books.


256 page hard back, illustrated book. Release date – November, 2016.


On location at The Wayside Chapel, Kings Cross, NSW, Australia.